A Microeconomic Analysis of Indian Retail Industry

MODERN RETAIL MICRO ECONOMICS PROJECT REPORT ABSTRACT The growing number of modern retail outlets in India on the one hand and frequent sale seasons and talks of underperformance on the other point to a mixed bag and make us wonder whether the sector is on the right growth trajectory. In this report, rather than providing with just the facts, we have tried to understand the modern retail sector from an economist’s point of view and visualize its future-whether it is in its expansion or contraction phase. Motivated by the rising per-capita incomes and increased spending on consumer goods, modern retail stores are coming up with new strategies and plans to unlock the Pandora box of the untapped and†¦show more content†¦Other than these, fascinated by the Indian demographics and potential market, international players have entered through joint ventures with national players and are planning to compete for the share through such strategies. Major players along with their brands are shown below. * Landmark (books and music) * Croma(multi-brand electronics) * World of Titan (watches) * Tanishq (jewellery) * Titan Eye+ (eye wear) * Westside (lifestyle retail store) * Star Bazaar (hypermarket chain) * Fashion Yatra(family fashion store) * Central (shopping mall) * Big Bazaar (hypermarket) * Pantaloons (fashion outlet) * Blue Sky (sunglasses) * Brand Factory (multi-brand readymade garments) * KB s Fair Price (essential products) * Navaras(jewellery) * Planet Store (multi-brand sports and lifestyle speciality retail) * aLL(fashion garments) * Ethnicity (Indian ethnic wear) * Home Town (home needs), * eZone(electronics), * Furniture Bazaar (home furniture), * Electronics Bazaar(under Big Bazaar, electronics stores) * Home Bazaar (satellite version of Home Town) * Collection I (lifestyle furniture) * Gen M amp; One Mobile (mobile phones) * M-Port (electronics) * Shoe Factory (footwear) * Depot (books and music) * Reliance Fresh (neighbourhood store) * Reliance MartShow MoreRelatedPossible Topics for Marketing Paper1682 Words   |  7 Pagesmarket of modern Indian art * How to understand uses of social networks * How to build an effective social network marketing campaign * How to design a good corporate culture * How to manage price increases * Shaping you brand management skills | | | | | | These are some examples that can be used for a marketing paper of â€Å"Introduction to Marketing† class: * Marketing Mix * Motivation as a marketing strategy * Advertisement Campaigns * Promotion * SWOT analysis * DirectingRead MoreMichell Marie Boutique Marketing Plan3430 Words   |  14 PagesLlave Bus 319 Marketing Table of Contents Page 1. 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